Charity, Documentary, Branded Content Thom Wood Charity, Documentary, Branded Content Thom Wood

HSBC / No Fixed Address

Client / HSBC

Agency / The Drum

Advertiser / Guardian Labs

Director of Photography / Tom Turley

Director / Danny Baldwin

Producer / Sophie Christophersen

Creative Director / Thom Wood

Editor / Jon Beagley & Greg Davenport

Colourist / Jon Beagley

How easy is it to lose your sense of identity when you have nowhere to live? And how slippery and steep is the slope to recover it? ‘No Fixed Address’ shares the story of former psychotherapist Corky, who lived homeless for over 8 years.

Guardian Labs asked us to make a film for HSBC UK’s existing ‘No Fixed Address’ campaign, wanting a company who could comfortably produce premium-looking content whilst working with real people and sensitive subject matters.

The film received incredibly positive responses. It was also recognised at the EVCOM Clarion Awards, taking home Silver for Branded Content and Bronze in the Film: Social Welfare category.

 
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Charity, Documentary, Side-Project, Branded Content Thom Wood Charity, Documentary, Side-Project, Branded Content Thom Wood

Nowadays / Sunnyside

Director / Danny Baldwin

Producer / Kezia Clark

Director of Photography / Charles Harrison Mori

Editor & Colourist / Jon Beagley

Composer / Daniel Sonabend

What do you envisage inside a ‘Men’s Shed’? A dusty armchair and a vintage TV just about picking up the footy? How about a place that brings people together, to help foster community through craftsmanship.

Preventing loneliness is at the heart of the Men’s Sheds cause, and we jumped at the chance to make this film about the work they do and to tell the intimate stories of some of the people they’ve helped.

We released the film to coincide with Mental Health Awareness Week and really hope it provided some support and an understanding that we are never alone in feeling lonely.

 
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Charity, Online Commercial Thom Wood Charity, Online Commercial Thom Wood

NSPCC / Even At Christmas

Client / NSPCC

Director / Danny Baldwin

Producer / Georgia Hussey

Director of Photography / Matt Ham

Creative Director / Thom Wood

Editor & Colourist / Jon Beagley

As the UK settles in for another chilly Christmas, with schools, shops and neighbours’ doors shutting, where can vulnerable children turn for help when they need it? Abuse and neglect don't take Christmas off, so neither does Childline.

Shooting at night on the bitterly cold streets of East London, the NSPCC needed a production partner who could get emotive performances while prioritising the comfort and health of a very young cast.

Shared widely across the charity's social platforms, the film served a dual purpose in the weeks before Christmas 2019, generating support for the charity while directly raising awareness about Childline availabilty with youth audiences.

 
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Online Commercial, Charity, Branded Content Thom Wood Online Commercial, Charity, Branded Content Thom Wood

Leonard Cheshire / Actually I Can

Client / Leonard Cheshire

Director / Danny Baldwin

Producer / Sophie Christophersen

Director of Photography / Charles H. Mori

Creative Director / Thom Wood

Editor & Colourist / Jon Beagley

‘Actually I Can’ follows the inspiring journey of Charlie, a young wheelchair user, as he overcomes societal misconceptions and his own lack of self-belief to find a renewed sense of purpose through volunteering.

Leonard Cheshire asked us to make a film that captured the spirit of their #ActuallyICan campaign because they needed a collaborative, empathetic approach to showcasing their services.

The film received overwhelmingly positive responses, earning over 250,000 views across social channels and successfully driving volunteer sign-ups. It was awarded Gold for Best Brand Communication at the EVCOM Clarion Awards and Bronze for Best Production in the Creativepool Annual 2020.

 
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Online Commercial, Charity, Education Thom Wood Online Commercial, Charity, Education Thom Wood

Scouts / Made Me

Client / Scouts

Director / Dan Hodgson

Producer / Sophie Christophersen

Editor / Sam Holding

What is it that makes us who we are? Is it the people around us? The places we go to? Or the events we experience. This vibrant supercut sums up the ways that a new generation are being shaped by Scouting.

Scouts set us the challenge of leveraging footage captured throughout our many years of working together, to create something that felt entirely new and bring energy to their Scouts Made Me messaging.

The video was launched across all Scouts social platforms and has to date received well over half a million organic views. It has been shortlisted at the EVCOM Clarion Awards 2021 for Best Brand Communication.

 
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Scouts / Before & After

 

Client / Scouts

Director / Laura Scrivano

Director of Photography / Kate Reid

Producer / Kezia Clark

Creative / Thom Wood & Danny Baldwin

Editor / Jon Beagley

Art Director / Natasha Guiness

Weather SFX / Artem Ltd

Grade / Mark Meadows

If you’re the parent of a Scout, you know that those Tuesday evenings you give up to drop off and pick up your kid is time well spent. From week to week, season to season, Beaver to Scout you can see your child develop and gain skills they will use for life.

This was our second #skillsforlife story for Scouts, this time around we were asked to champion the parents. We created a narrative around the repeated but ever-evolving weekly trip to Scouts, complete with seasonal weather effects and the all-important family car.

The film was an instant success, picking up huge support from the Scouts community and reaching over a million views through organic shares on social media.

 
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Charity, Explainer, Education Thom Wood Charity, Explainer, Education Thom Wood

NSPCC / Making Contact

Client / NSPCC

Director / Thom Wood

Illustration & Design / Hattie Newman

Writing / Thom Wood

Director of Photography / Tom Wright

Editor / Artur Zaremba

An uber-colourful paper-craft creation that illustrates a child’s experience of contacting Childline, from initial trepidation to relief and resolution.

With a lot of messaging to deliver to a young audience the NSPCC came to us because they needed an innovative approach, one that would surprise, delight and hold the attention of children of all ages.

‘Making Contact’ became a core component of the NSPCC’s School Service for several years and was seen by millions of children across the UK. It won Best Production in the Creativepool Annual and was reproduced in 13 additional languages for other European child helplines.

 
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Documentary, Charity, Branded Content Thom Wood Documentary, Charity, Branded Content Thom Wood

Shoreditch Trust / Blue Marble

Client / Shoreditch Trust

Director / Thom Wood / Guy Saville

Director Of Photography / Mike Simpson

Assistant Director / Ruth Sewell

Editor & Colourist / Siena Bevan

An intimate exploration of what it takes to train as a chef and why young people are drawn to life in a professional kitchen. Featuring profiles of Leanne, Jack and Lucca, who’ve all fallen foul of the conventional education system but found a passion for working with food.

We worked closely with the Shoreditch Trust throughout to make sure the documentary accurately and sensitively portrayed the three young and potentially vulnerable at its heart.

The film, which went on to receive a Lovie for Best Editing, has been used to successfully promote Blue Marble training to prospective participants and funders.

 
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Charity, Animation, Education, Online Content Thom Wood Charity, Animation, Education, Online Content Thom Wood

NSPCC / Will's Story

Client / NSPCC

Director / Guy Saville

Writing / Guy Saville

Animation / Yuka Takeda

Sound Design / Rob Manning

An emotionally delicate animation about self-harm, how it can affect young people and the remedial power of talking about trauma.

The NSPCC challenged us to find a new way to portray self-harm, to create a film that could provide gentle reassurance and guidance to an extremely sensitive target audience, without using potentially triggering imagery.

The film was used as a resource on the new Childline website. Yuka Takeda’s combination of hand-drawn illustration and stop-motion papercraft technique was awarded a Lovie for Best Animation.

 
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