NSPCC / Good With People
Director / Claire Pinegar
Animation / Claire Pinegar, Tere Gascó & Sam Jones
Producer & Creative Director / Thom Wood
Edit & Sound Design / Ben Harding
If you’ve ever worked in hospitality, you’ll know you’re forever spinning plates (often literally) - from double bookings and dodgy karaoke to missed flights and bottomless brunches. But there’s one more plate that matters more than most: helping keep children safe.
When the NSPCC launched a pilot programme aimed at the UK hospitality sector, they needed a creative production partner who could turn a sensitive safeguarding message into something accessible, relatable, and actionable. Hospitality leaders don’t typically see themselves as part of the child protection system - and that’s exactly what this animated explainer film was designed to change.
Working alongside animator Claire Pinegar, we crafted a hand-drawn, character-led animation that balanced clarity with warmth. We knew the tone was critical: the film had to treat serious subject matter with a lightness of touch, appealing to human emotion without tipping into guilt, fear, or heavy-handed messaging. Using expressive animation, clean voiceover, and carefully calibrated sound design, we created an explainer video that invited rather than instructed - opening a door for hospitality leaders to engage with safeguarding in a way that felt natural to their existing roles.
The animation served as the lead asset in the NSPCC’s pilot safeguarding campaign, acting as the first touchpoint for hospitality leaders. It introduced the issue and guided audiences toward a broader safeguarding toolkit designed to help the sector build confidence and capability in child protection.
This wasn’t just about creating an animation - it was about shifting a sector-wide mindset. By showing hospitality decision-makers that safeguarding isn’t extra work but an extension of what they already do - looking out for people - the NSPCC opened up a new avenue for industry-wide participation. The film set the tone for the entire campaign: thoughtful, human, and designed to create real, measurable impact in protecting children across the UK hospitality landscape.
NSPCC / Together For Childhood
Client / NSPCC
Director / Guy Saville
Animation Director / Claire Pinegar
Producer / Jenny Garrett
Editor / Ben Seeley & Ben Harding
‘Together for Childhood’ is a groundbreaking NSPCC initiative that exemplifies the adage: “It takes a village to raise a child” - bringing together families, community services and NSPCC partners, to prevent abuse and tackle the problems that cause it, head on.
With the emphasis on a local rather than national collaboration, we developed creatives inspired by the towns and cities where Together for Childhood has already been rolled out. Alongside animation director Claire Pinegar, we designed four unique town “maps”, featuring recognisable local landmarks, bespoke soundscapes, and representing the different shape of community participation.
The suite of animations live on the NSPCC’s learning platform as a resource and training tool for current and future Together for Childhood staff and key stakeholders, helping to garner understanding of the current scheme, and support for its wider implementation.
FAIRR / AMR is now
Client / FAIRR Initiative
Director / Guy Saville
Producer / Sophie Christophersen
Editor / Ned Champain
One human death every three seconds will be caused by antimicrobial superbugs by 2050. Why? Because of the overuse of antibiotics across multiple industries, including livestock farming. 'AMR is Now' presents the potentially devastating reality facing us and the food we eat.
FAIRR asked us to make a film for World Antimicrobial Awareness Week that stood out from the average video content created by the finance industry, which could alarm and inform their audience in equal measure.
The film had significant impact on social media, gaining 65,000+ views and 200,000+ impressions on Twitter alone, outstripping FAIRR's expectations and capturing the attention of major financial organisations.
NSPCC / Disclosure
Client / NSPCC
Director / Danny Baldwin
Animation / Michael Lester
Character Design / Gica Ta
Producer / Phoebe Haines & Georgia Hussey
Creative Director / Thom Wood & Guy Saville
Editor & SFX / Jon Beagley
NSPCC / Lifecycle Of A Service
Client / NSPCC
Director / Guy Saville
Animation Director / Andrew Khosravani
Producer / Kezia Clark
Editor / Jon Beagley
Writing / Thom Wood
Music Composition & Sound Design / Small Press Music
Walgreens Boots / Setting the Pace
Client / Walgreen Boots Alliance
Animation Directors / Catfish Collective
Writing / Claire Wilkinson
Producer / Kezia Clark
Sound Design / Tim Sutton
Client Producer / Amir Adhamy
NSPCC / Your Tomorrow
Client / NSPCC
Director / Guy Saville
Writing / Guy Saville & Thom Wood & Caroline Rawlings
Head Of Animation / Bishoy Gendi
Animation Team / Michael Gendi & Abel Reverter
NSPCC / Making Contact
Client / NSPCC
Director / Thom Wood
Illustration & Design / Hattie Newman
Writing / Thom Wood
Director of Photography / Tom Wright
Editor / Artur Zaremba
An uber-colourful paper-craft creation that illustrates a child’s experience of contacting Childline, from initial trepidation to relief and resolution.
With a lot of messaging to deliver to a young audience the NSPCC came to us because they needed an innovative approach, one that would surprise, delight and hold the attention of children of all ages.
‘Making Contact’ became a core component of the NSPCC’s School Service for several years and was seen by millions of children across the UK. It won Best Production in the Creativepool Annual and was reproduced in 13 additional languages for other European child helplines.