Animation, Charity, Education Kelvin Fred-Horsfall Animation, Charity, Education Kelvin Fred-Horsfall

DFN Project Search / Rewrite their Futures

Client / DFN Project SEARCH

Director / Tom Eagar

Producer / Jenny Garrett

Animator / Eleanor Ngai

Editor / Ben Harding

Creative Director / Guy Saville

Having a learning disability shouldn’t mean you’re out of opportunities. In this film, DFN Project SEARCH lets the numbers speak for themselves - revealing what many young people face each day.

When it comes to the stories we tell, we’re no strangers to dealing with some hard-hitting realities. Thanks to our network of trusted freelance animators, we were able to find just the right person to create this dynamic, collage-style animation, helping to visualise and emphasise our key points.

With DFN delighted by the result, this film sits front and centre on their website, providing a concise insight into the issues they tackle through their work.

 
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Charity, Online Commercial, Education Kelvin Fred-Horsfall Charity, Online Commercial, Education Kelvin Fred-Horsfall

Impetus / Hidden Opportunity

Client / Impetus

Director / Phoebe Brooks

Producer / Charlotte Maxwell

Director of Photography / Jack Worrall

Editor / Ben Harding

The right start in life can boil down to a simple question of opportunity - it can be the difference between graduating with top grades and getting left behind. Impetus strives to provide young people from disadvantaged backgrounds with opportunities to help realise their potential.

For our second project with the charity, we focussed on creating a truly collaborative process for our lead contributors. We worked closely with both Elliot and Paige to ensure their experiences and ambitions were showcased faithfully.

First screened at the Natural History Museum, the film helped raise £1.3 million, smashing past Impetus’ fundraising target. It is now used as a key marketing asset by Impetus and the partner charities (Football Beyond Borders and The MAMA Youth Project).

 
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Charity, Online Commercial, Education Eabha Ebrill Charity, Online Commercial, Education Eabha Ebrill

Impetus / Lost Time

Client / Impetus

Director / Becca Human

Producer / Amy Saunders

Director of Photography / Howard Mills

Editor / Ben Harding

Creative Director / Guy Saville

Studying, sitting exams, finding jobs, these are hard things to do without world events conspiring against you. Watch how young people are overcoming the adverse effects of the pandemic, making up for lost time with the help of Impetus.

Using sound design to show the passing of time conveyed the pervading sense of frustration and eventual hope experienced by our contributors, bringing the audience along on their journey and leaving them rooting for their success. 

The film was presented at Impetus’ flagship fundraising event, the gala ‘Transforming Lives Dinner’, inspiring an impressive response from donors. The film has since been shared by Impetus’ many charity partners to further drive awareness.

 
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Education, Charity, Online Commercial, Social Eabha Ebrill Education, Charity, Online Commercial, Social Eabha Ebrill

Girlguiding / Volunteer With Us

 
 

Client / Girlguiding

Director / Phoebe Brooks

Producer / Jenny Garrett

Director of Photography / Charles Mori

Editor / Ben Harding

Creative Director / Guy Saville

During the pandemic, the number of Girlguiding volunteers fell dramatically. When things opened up, the demand from girls was high, but there was still a severe shortage of volunteers.

Our campaign to address this focused on the emotional rewards of volunteering, the small moments that kept people coming back week after week. We cast real volunteers and girls, and used games and improvisation to help our contributors deliver natural performances.

The success of the campaign was in large part thanks to our use of target demographic insights. Our suite of social-optimised, bite-sized films allowed us to effectively engage with Girlguiding’s existing audience, as well as converting new volunteer sign-ups.

 
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Charity, Animation, Education, Online Commercial Thom Wood Charity, Animation, Education, Online Commercial Thom Wood

Scouts / Good For You

Client / Scouts

Director / Phoebe Brooks

Producer / Amy Saunders

Illustrator / Joanna Muñoz

Animator / Geth Vaughan

Editor / Jon Beagley

Ever wondered how you might meaningfully give back to your community? These volunteers from all four corners of the UK demonstrate how working with young people at Scouts can brighten and enrich your own life.

Scouts’ brief was simple - a talking heads with volunteers from all over the UK. Never ones to take the easy route, we decided to push the interview format to be more fun, combining playful framing with vibrant animation.

The film spearheaded a nationwide appeal to recruit 5000 volunteers and received 80,000 views on Facebook alone. It has been continually shared by local groups, inspiring volunteers to reflect on their time at the organisation.

 
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Online Commercial, Charity, Education Thom Wood Online Commercial, Charity, Education Thom Wood

Scouts / Made Me

Client / Scouts

Director / Dan Hodgson

Producer / Sophie Christophersen

Editor / Sam Holding

What is it that makes us who we are? Is it the people around us? The places we go to? Or the events we experience. This vibrant supercut sums up the ways that a new generation are being shaped by Scouting.

Scouts set us the challenge of leveraging footage captured throughout our many years of working together, to create something that felt entirely new and bring energy to their Scouts Made Me messaging.

The video was launched across all Scouts social platforms and has to date received well over half a million organic views. It has been shortlisted at the EVCOM Clarion Awards 2021 for Best Brand Communication.

 
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Education, Online Commercial Thom Wood Education, Online Commercial Thom Wood

Open University / Fast Forward

Client / Open University

Agency / LIDA

Director / Danny Baldwin

Producer / Kezia Clark

Director of Photography / Charles Harrison Mori

Editor / Jon Beagley

For those ambitious individuals looking for a way to hit fast forward on their career, Open University is the perfect solution. This rapid- fire pre-roll advert touches on three graduates experiences of success through flexible education.

We worked with the agency Lida to create a suite of films that included this topline messaging film as well as separate edits for each of the professionals we featured, who we filmed in a single day at locations across London.

This teaser film was used, primarily on Youtube, as a gateway for audiences to register for the Open University Business School MBA and was one of the organisations most viewed uploads.

 
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Charity, Explainer, Education Thom Wood Charity, Explainer, Education Thom Wood

NSPCC / Making Contact

Client / NSPCC

Director / Thom Wood

Illustration & Design / Hattie Newman

Writing / Thom Wood

Director of Photography / Tom Wright

Editor / Artur Zaremba

An uber-colourful paper-craft creation that illustrates a child’s experience of contacting Childline, from initial trepidation to relief and resolution.

With a lot of messaging to deliver to a young audience the NSPCC came to us because they needed an innovative approach, one that would surprise, delight and hold the attention of children of all ages.

‘Making Contact’ became a core component of the NSPCC’s School Service for several years and was seen by millions of children across the UK. It won Best Production in the Creativepool Annual and was reproduced in 13 additional languages for other European child helplines.

 
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Charity, Animation, Education, Online Content Thom Wood Charity, Animation, Education, Online Content Thom Wood

NSPCC / Will's Story

Client / NSPCC

Director / Guy Saville

Writing / Guy Saville

Animation / Yuka Takeda

Sound Design / Rob Manning

An emotionally delicate animation about self-harm, how it can affect young people and the remedial power of talking about trauma.

The NSPCC challenged us to find a new way to portray self-harm, to create a film that could provide gentle reassurance and guidance to an extremely sensitive target audience, without using potentially triggering imagery.

The film was used as a resource on the new Childline website. Yuka Takeda’s combination of hand-drawn illustration and stop-motion papercraft technique was awarded a Lovie for Best Animation.

 
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