BaByliss / Airwand
Client / BaByliss Airwand
Agency / PH Collective
Director / Guy Saville
Producer / Tom Lonergan
Director of Photography / Charles H. Mori
Editor / Robin Doelly
Hair Stylist / Syd Hayes
Props Stylist / Hannah Deacon
Dreaming of salon-worthy blowouts but short on time? BaByliss Airwand makes that dream a reality. This innovative styler dries, straightens and volumizes in one go, leaving you with effortlessly styled, healthy hair, in a fraction of the time.
Armed with a whole bunch of Airwands and their many attachments, we took eight incredible models to a lush London location for three days, determined to showcase the full potential of this singular styling solution on a diverse range of hair types. And we weren’t just shooting for one 20 second spot for the UK, the footage needed broad audience appeal as it would feature in 70 edits across 13 different markets globally.
The Airwand’s success speaks volumes (literally!). Reaching over 450 million people and with 20,000 units sold in EMEA alone, it's clearly convincing audiences to trade their old, time-consuming routines for the Airwand’s one-stop shop.
NSPCC / Better Safe
Client / NSPCC
Director / Mike Forshaw
Producer / Tom Lonergan
Director of Photography / Tasha Back
1st AC / Alexandra Voikou
Production Assistant / Jacob Penketh
Editor / Ben Harding
Assistant Editor / Ben Seeley
When it comes to child sexual abuse, the fear of getting it wrong often stops us from doing what is right. Working in partnership with the Home Office, the NSPCC’s latest Helpline crusade turns concerned adults into the heroes of this life-changing campaign.
As dedicated specialists with sensitive subject matter, Nowadays were trusted to craft two emotionally deft narratives in under a month, inspired by our research calls with real Helpline specialists.
The campaign comprised over 70 deliverables, including TV and radio spots, custom cut-downs targeting professional and general audiences, social media clips and out of home advertising. The two primary films garnered in excess of 4 million views in under a week from release.
BaByliss / Wave Secret Air
Client / BaByliss
Agency / The PH Collective
Director / Guy Saville
Producer / Jenny Garrett
Director of Photography / Ailsa Aikoa
Editor / Robin Doelly
Photographer / Cleo Glover
Props Stylist / Hannah Deacon
Glamorous, natural, effortless - whatever the look, we've got it covered in our glossy commercial for BaByliss Secret Wave Air.
As part of the campaign, we worked with fashion & lifestyle influencers to demonstrate the product, seeing up close how BaByliss works with multiple hair types. Keeping it relevant to their social media roots, we used observational and handheld cinematography, bridging the worlds of online and traditional commercials together for one fun, light and energetic 20s advert.
This commercial launched Wave Secret Air to the public, being shared globally across both social media channels and prime time TV spots, driving sales on the latest piece of BaByliss technology.
Thames Water / Every Drop Counts
Client / Thames Water
Agency / M&C Saatchi
Director / Phoebe Brooks
Producer / Rob Tavernier
Director of Photography / Charles Mori
Editor / Ben Harding
Whether you’re watering your lilies or washing your whites, every drop counts. Our campaign for Thames Water lays out handy efficiency tips so we can all save water to help the environment.
Shooting in showers, ponds, kitchens and reservoirs, we worked closely with agency M&C Saatchi to go from creative to delivery in a tidy three weeks. We paid careful attention to casting, ultimately selecting five talented humans and one very cheeky otter.
The campaign went out on TV channels nationwide, as well as on social channels, sparking a conversation about how we can all work together to save hundreds of thousands of litres of water every year.
Cuisinart / Campaign Films
Cuisinart Cordless Blender / PH Collective
Client / Cuisinart
Agency / The PH Collective
Director / Guy Saville
Producer / Jenny Garrett
Director of Photography / Paolo Bischi & Tom Wright
Editor / Robin Doelly
Props Stylist / Laura Hart
Home Economist / Marina Filippelli
You know what they say about too many chefs in the kitchen? Well the same does not apply to appliances - it turns out the more the merrier when it comes to culinary contraptions designed for grilling, whizzing, shaking and stirring.
This set of campaign films for Cuisinart features several devices, each of which needed specially designed productions - from extra-flexible kitchen locations and brilliant food stylists, to specialist camera kit that let us shoot from inside the machines themselves.
Produced and released as separate broadcast TVCs over the period of a year across markets in the UK and Europe, each reaching hundreds of thousands of users.
Cuisinart Icecream / PH Collective
Cuisinart 5 Grills / PH Collective
Cuisinart / Cook In
Client / Cuisinart
Agency / The PH Collective
Director / Guy Saville
Producer / Amy Saunders
Director of Photography / Paolo Bischi
Editor / Robin Doelly
Home Economist / Marina Filippelli
Prop Stylist / Hannah Deacon
The modern kitchen should be built for the modern life. All diets, cooking styles and time schedules welcome! Easy to use and tremendously versatile, watch how the Cuisinart 'Cook In' has just changed the kitchen as we know it.
Equal parts gorgeous food and gorgeous influencers - our job was to take all of these ingredients and combine them with super-dynamic camera work to create a spot that sizzled just as much as the food did.
Released as part of Cuisinart's Christmas marketing campaign, which would contribute to the 'Cook In' product selling out throughout the UK. The campaign has subsequently been extended, taking advantage of the traction created through influencer recommendations.
NSPCC / Every Day
Client / NSPCC
Director / Danny Baldwin
Producer / Kezia Clark
Director of Photography / Sebastian Cort
Editor / Jon Beagley
Writing / Thom Wood & Laura Scrivano
Beyond the headlines and behind the national campaigns, we take a look at 24 hours of NSPCC services - witnessing the charity’s efforts in protecting children, preventing abuse and transforming lives.
Distilling the enormous range and scope of NSPCC services into a single bitesize, emotionally engaging film was the primary challenge. Our response was to develop a script built around the sort of conversations that real practitioners were having with the public, to explain what they do, every day.
The campaign exceeded expectations, initially launched online before being adapted for national TV due to its success. It not only won multiple prestigious awards, including for Brand Communication and Fundraising, but also set a creative benchmark for future NSPCC adverts, underlining the significant impact of our storytelling and production capabilities.
SPW / Wealth is Personal
Client / Schroders Personal Wealth
Director / Greg Davenport
Producer / Sophie Christophersen
Director of Photography / Toby Goodger
Art Director / Blaithin Farry
Editor / Jon Beagley
Composer / Daniel Sonabend
Creative Director / Guy Saville
A wealthy life shouldn’t be measured by its super-yachts and sprawling properties, it's about having choices. This film asks the all-important question: what does wealth mean to you?
Having worked with Schroders for a decade, we were a natural fit when they needed an advert to promote SPW, their joint venture with Lloyds Banking Group. They needed creative that would reflect their fresh, transparent approach to financial planning, which our background in telling human stories suited perfectly.
This was SPW's first advert and was launched accross multiple channels including Sky Adsmart and social media, for which we produced 4 additional cutdowns and 4 separate product films to accompany the spot.
If you want to read more information, check out our creative corporate film making service.
NSPCC / Frontline
Client / NSPCC
Director / Danny Baldwin
Producer / Amy Saunders
Director of Photography / Charles Harrison Mori
Editor / Becca Human
Colourist / Jon Beagley
Creative Director / Guy Saville
With the country caught in the grip of a pandemic, children across the UK have become significantly more vulnerable to neglect and cruelty. The NSPCC’s message is clear: they’re still here, fighting for no child to be left behind.
Our relationship with the NSPCC has been built on more than a decade of working together - they trust us to create impactful films, that often feature young casts, regardless of difficult extenuating circumstances.
The film has spearheaded the NSPCC’s ‘We’re Still Here’ campaign across their social channels, garnering over 1.25 million views on Youtube alone by the end of 2020.
Field & Flower / Our Home to Yours
Client / Field & Flower
Director / Guy Saville
Producer / Amy Saunders
Director of Photography / Tim Fok
Editor & Colourist / Jon Beagley
A showcase of modern British farming at its freshest, responsibly-sourced best, Field & Flower give us a glimpse at how their high-quality produce journeys from their home to yours.
Shot in the midst of the coronavirus pandemic, Field & Flower needed to find a production company that could comfortably create premium looking content with minimal crew and an extremely tight turnaround, all while sensitively championing their carefully crafted brand.
The project was delivered in under three weeks from inception to delivery, launched via Sky Adsmart throughout the UK and maximising exposure to an audience newly reliant on online grocery shopping.
Explore Learning / Moments That Matter
Client / Explore Learning
Co- Directors / Emma Dalesman / Guy Saville
Director of Photography / Emma Dalesman
Editor / Nick Esdaile & Jon Beagley
Writing / Sarah Woolner