BaByliss / Wave Secret Air

Client / BaByliss

Agency / The PH Collective

Director / Guy Saville

Producer / Jenny Garrett

Director of Photography / Ailsa Aikoa

Editor / Robin Doelly

Photographer / Cleo Glover

Props Stylist / Hannah Deacon

Glamorous, natural, effortless - whatever the look, we've got it covered in our glossy commercial for BaByliss Secret Wave Air.

As part of the campaign, we worked with fashion & lifestyle influencers to demonstrate the product, seeing up close how BaByliss works with multiple hair types. Keeping it relevant to their social media roots, we used observational and handheld cinematography, bridging the worlds of online and traditional commercials together for one fun, light and energetic 20s advert.

This commercial launched Wave Secret Air to the public, being shared globally across both social media channels and prime time TV spots, driving sales on the latest piece of BaByliss technology.