TV Commercial, Fashion & Beauty Morgan Mckenzie Moore TV Commercial, Fashion & Beauty Morgan Mckenzie Moore

BaByliss / Airwand

Client / BaByliss Airwand

Agency / PH Collective

Director / Guy Saville

Producer / Tom Lonergan

Director of Photography / Charles H. Mori

Editor / Robin Doelly

Hair Stylist / Syd Hayes

Props Stylist / Hannah Deacon

Dreaming of salon-worthy blowouts but short on time? BaByliss Airwand makes that dream a reality. This innovative styler dries, straightens and volumizes in one go, leaving you with effortlessly styled, healthy hair, in a fraction of the time. 

Armed with a whole bunch of Airwands and their many attachments, we took eight incredible models to a lush London location for three days, determined to showcase the full potential of this singular styling solution on a diverse range of hair types. And we weren’t just shooting for one 20 second spot for the UK, the footage needed broad audience appeal as it would feature in 70 edits across 13 different markets globally. 

The Airwand’s success speaks volumes (literally!). Reaching over 450 million people and with 20,000 units sold in EMEA alone, it's clearly convincing audiences to trade their old, time-consuming routines for the Airwand’s one-stop shop.

 
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Fashion & Beauty, Online Commercial Morgan Mckenzie Moore Fashion & Beauty, Online Commercial Morgan Mckenzie Moore

BaByliss / Hydro-Fusion Collection

Client / BaByliss

Agency / PH Collective

Director / Guy Saville

Producer / Jenny Garrett

Director of Photography / Charles Mori

Hair Stylist / Syd Hayes

Makeup / Zoe Taylor

Wardrobe / Kate Sinclair

Props Stylist / Hannah Decon

Audio / No8 London

Looking for bouncy blow-dries, effortless curls, or frizz-free styling solutions from the comfort of your own home? Then welcome to our latest spot for BaByliss. 

With 4 new products and an endless amount of styles, our job was to emphasise the product's versatility on a diverse range of hair types. Thankfully we had celebrity hairstylist and BaByliss ambassador, Syd Hayes, on set to lend his expertise and meticulous eye for detail - helping our models look as fabulous as possible for the camera.

This film debuted the HydroFusion Collection with a sleek 20-second TV ad and polished social media edits, unveiling BaByliss’s groundbreaking hair tools that truly do it all.       

 
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TV Commercial, Fashion & Beauty Kelvin Fred-Horsfall TV Commercial, Fashion & Beauty Kelvin Fred-Horsfall

BaByliss / Wave Secret Air

Client / BaByliss

Agency / The PH Collective

Director / Guy Saville

Producer / Jenny Garrett

Director of Photography / Ailsa Aikoa

Editor / Robin Doelly

Photographer / Cleo Glover

Props Stylist / Hannah Deacon

Glamorous, natural, effortless - whatever the look, we've got it covered in our glossy commercial for BaByliss Secret Wave Air.

As part of the campaign, we worked with fashion & lifestyle influencers to demonstrate the product, seeing up close how BaByliss works with multiple hair types. Keeping it relevant to their social media roots, we used observational and handheld cinematography, bridging the worlds of online and traditional commercials together for one fun, light and energetic 20s advert.

This commercial launched Wave Secret Air to the public, being shared globally across both social media channels and prime time TV spots, driving sales on the latest piece of BaByliss technology.

 
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