BaByliss / Airwand
Client / BaByliss Airwand
Agency / PH Collective
Director / Guy Saville
Producer / Tom Lonergan
Director of Photography / Charles H. Mori
Editor / Robin Doelly
Hair Stylist / Syd Hayes
Props Stylist / Hannah Deacon
Dreaming of salon-worthy blowouts but short on time? BaByliss Airwand makes that dream a reality. This innovative styler dries, straightens and volumizes in one go, leaving you with effortlessly styled, healthy hair, in a fraction of the time.
Armed with a whole bunch of Airwands and their many attachments, we took eight incredible models to a lush London location for three days, determined to showcase the full potential of this singular styling solution on a diverse range of hair types. And we weren’t just shooting for one 20 second spot for the UK, the footage needed broad audience appeal as it would feature in 70 edits across 13 different markets globally.
The Airwand’s success speaks volumes (literally!). Reaching over 450 million people and with 20,000 units sold in EMEA alone, it's clearly convincing audiences to trade their old, time-consuming routines for the Airwand’s one-stop shop.
BaByliss / Hydro-Fusion Collection
Client / BaByliss
Agency / PH Collective
Director / Guy Saville
Producer / Jenny Garrett
Director of Photography / Charles Mori
Hair Stylist / Syd Hayes
Makeup / Zoe Taylor
Wardrobe / Kate Sinclair
Props Stylist / Hannah Decon
Audio / No8 London
Looking for bouncy blow-dries, effortless curls, or frizz-free styling solutions from the comfort of your own home? Then welcome to our latest spot for BaByliss.
With 4 new products and an endless amount of styles, our job was to emphasise the product's versatility on a diverse range of hair types. Thankfully we had celebrity hairstylist and BaByliss ambassador, Syd Hayes, on set to lend his expertise and meticulous eye for detail - helping our models look as fabulous as possible for the camera.
This film debuted the HydroFusion Collection with a sleek 20-second TV ad and polished social media edits, unveiling BaByliss’s groundbreaking hair tools that truly do it all.
BaByliss / Wave Secret Air
Client / BaByliss
Agency / The PH Collective
Director / Guy Saville
Producer / Jenny Garrett
Director of Photography / Ailsa Aikoa
Editor / Robin Doelly
Photographer / Cleo Glover
Props Stylist / Hannah Deacon
Glamorous, natural, effortless - whatever the look, we've got it covered in our glossy commercial for BaByliss Secret Wave Air.
As part of the campaign, we worked with fashion & lifestyle influencers to demonstrate the product, seeing up close how BaByliss works with multiple hair types. Keeping it relevant to their social media roots, we used observational and handheld cinematography, bridging the worlds of online and traditional commercials together for one fun, light and energetic 20s advert.
This commercial launched Wave Secret Air to the public, being shared globally across both social media channels and prime time TV spots, driving sales on the latest piece of BaByliss technology.