Charity, Online Commercial, Documentary Morgan Mckenzie Moore Charity, Online Commercial, Documentary Morgan Mckenzie Moore

Dementia UK / Story Tellers

Gail’s Story

Client / Dementia UK

Director / Mike Forshaw

Producer / Jacob Penketh

Director of Photography / Stephen Roe

Sound Recordist / Adam Davies

Production Assistant / Ruby Davis

Dementia isn't just a diagnosis; for countless people worldwide it's a daily battle.

While the race for a cure is crucial, these films show Dementia UK and their Admiral nurses on the frontline - navigating the pain, the loss, the warmth, the enduring love, the everything that encompasses a life of living with dementia.

Capturing the essence of these intensely human stories demanded a delicate balance of flexibility and respect, prioritising our participants' dignity over everything. Using high frame rates, we extended fleeting moments - revealing the beauty in the smallest details, from flickers of frustration to sparks of recognition - all the time allowing space for unique individual experiences to shape each narrative.

Mahersh’s Story

Released during World Alzheimer’s Month, the films exceeded all expectations, engaging audiences on a meaningful level and amplifying awareness of the vital work Dementia UK does. Beyond the output, the true measure of success came in the reaction of our participating families, expressing gratitude that their experiences had been depicted in such an honest but dignified manner.

 
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Fashion & Beauty, Online Commercial Morgan Mckenzie Moore Fashion & Beauty, Online Commercial Morgan Mckenzie Moore

BaByliss / Hydro-Fusion Collection

Client / BaByliss

Agency / PH Collective

Director / Guy Saville

Producer / Jenny Garrett

Director of Photography / Charles Mori

Hair Stylist / Syd Hayes

Makeup / Zoe Taylor

Wardrobe / Kate Sinclair

Props Stylist / Hannah Decon

Audio / No8 London

Looking for bouncy blow-dries, effortless curls, or frizz-free styling solutions from the comfort of your own home? Then welcome to our latest spot for BaByliss. 

With 4 new products and an endless amount of styles, our job was to emphasise the product's versatility on a diverse range of hair types. Thankfully we had celebrity hairstylist and BaByliss ambassador, Syd Hayes, on set to lend his expertise and meticulous eye for detail - helping our models look as fabulous as possible for the camera.

This film debuted the HydroFusion Collection with a sleek 20-second TV ad and polished social media edits, unveiling BaByliss’s groundbreaking hair tools that truly do it all.       

 
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Charity, Online Commercial Thom Wood Charity, Online Commercial Thom Wood

NSPCC / Ending Online Abuse

 

Client / NSPCC

Director / Danny Baldwin

Producer / Sophie Christophersen

DoP / Charles Harrison Mori

Editor & Colourist / Ben Harding

Creative Director / Guy Saville

With tech entrepreneurs prioritising profit over people and social engagement over safety, being online means being on-guard. It’s especially treacherous for children - with  slippery slopes, suspicious characters and unintended consequences. Thus, the NSPCC tirelessly fighting for greater online protection.

Bringing the internet into reality isn’t easy - especially when you’re not working with a blockbuster budget. Using simple graphics and sound design, coupled with first-rate performances from our talented young cast, audiences get an insight into how it feels to navigate online life as a child.

Originally produced in 2020, we updated the film in 2022, featuring newly shot scenes and versions redesigned for better engagement across social media. The film has been awarded Gold and Silver Telly awards in Cause Marketing and Public Interest.

 
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Charity, Online Commercial, Education Kelvin Fred-Horsfall Charity, Online Commercial, Education Kelvin Fred-Horsfall

Impetus / Hidden Opportunity

Client / Impetus

Director / Phoebe Brooks

Producer / Charlotte Maxwell

Director of Photography / Jack Worrall

Editor / Ben Harding

The right start in life can boil down to a simple question of opportunity - it can be the difference between graduating with top grades and getting left behind. Impetus strives to provide young people from disadvantaged backgrounds with opportunities to help realise their potential.

For our second project with the charity, we focussed on creating a truly collaborative process for our lead contributors. We worked closely with both Elliot and Paige to ensure their experiences and ambitions were showcased faithfully.

First screened at the Natural History Museum, the film helped raise £1.3 million, smashing past Impetus’ fundraising target. It is now used as a key marketing asset by Impetus and the partner charities (Football Beyond Borders and The MAMA Youth Project).

 
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Charity, Online Commercial, Education Eabha Ebrill Charity, Online Commercial, Education Eabha Ebrill

Impetus / Lost Time

Client / Impetus

Director / Becca Human

Producer / Amy Saunders

Director of Photography / Howard Mills

Editor / Ben Harding

Creative Director / Guy Saville

Studying, sitting exams, finding jobs, these are hard things to do without world events conspiring against you. Watch how young people are overcoming the adverse effects of the pandemic, making up for lost time with the help of Impetus.

Using sound design to show the passing of time conveyed the pervading sense of frustration and eventual hope experienced by our contributors, bringing the audience along on their journey and leaving them rooting for their success. 

The film was presented at Impetus’ flagship fundraising event, the gala ‘Transforming Lives Dinner’, inspiring an impressive response from donors. The film has since been shared by Impetus’ many charity partners to further drive awareness.

 
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Education, Charity, Online Commercial, Social Eabha Ebrill Education, Charity, Online Commercial, Social Eabha Ebrill

Girlguiding / Volunteer With Us

 
 

Client / Girlguiding

Director / Phoebe Brooks

Producer / Jenny Garrett

Director of Photography / Charles Mori

Editor / Ben Harding

Creative Director / Guy Saville

During the pandemic, the number of Girlguiding volunteers fell dramatically. When things opened up, the demand from girls was high, but there was still a severe shortage of volunteers.

Our campaign to address this focused on the emotional rewards of volunteering, the small moments that kept people coming back week after week. We cast real volunteers and girls, and used games and improvisation to help our contributors deliver natural performances.

The success of the campaign was in large part thanks to our use of target demographic insights. Our suite of social-optimised, bite-sized films allowed us to effectively engage with Girlguiding’s existing audience, as well as converting new volunteer sign-ups.

 
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Charity, Online Commercial Thom Wood Charity, Online Commercial Thom Wood

Samaritans / Stephanie's Story

 

Client / Samaritans

Director / Becca Human

Producer / Amy Saunders

Director of Photography / Charles H. Mori

Editor / Ben Harding

Christmas means so many different things to different people - for some it’s all merriment and mince pies, for others it’s a moment of self-reflective crisis. For the Samaritans it’s when they do some of their most important, transformative work. 

With an intensely personal story to tell, we prioritised our contributor Stephanie’s comfort and confidence on set. This underpinned every decision - from filming in her home to having minimal crew - ensuring she felt in a safe space to share. 

This film was made for Samaritans’ Christmas Star campaign, encouraging sign up for a cause that provides a literal lifeline to people like Stephanie when they have nobody else to turn to.

 
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Charity, Online Commercial Thom Wood Charity, Online Commercial Thom Wood

NSPCC / Here For Children

Client / NSPCC

Director / Phoebe Brooks

Producer / Jenny Garrett

Director of Photography / Joe Gainsborough

Creative Director / Thom Wood

Editor & Colourist / Jon Beagley

Children are life’s great adaptors. They show remarkable resilience in the face of adversity, despite having so little control over their environments, and the NSPCC has always embraced this in the way they offer their unending support.

To do justice to this key message, we wanted our film to bring the viewer into a child-centric perspective. We kept the cinematography loose, kinetic and unstaged, which gave our cast of young actors the space to improvise, helping them to relax and act naturally.

The film spearheaded the NSPCC’s ‘Here for Children’ campaign across TV and social channels. It primed target audiences for their Winter fundraising campaign and garnered 100,000s views, increasing brand awareness.

 
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Charity, Animation, Education, Online Commercial Thom Wood Charity, Animation, Education, Online Commercial Thom Wood

Scouts / Good For You

Client / Scouts

Director / Phoebe Brooks

Producer / Amy Saunders

Illustrator / Joanna Muñoz

Animator / Geth Vaughan

Editor / Jon Beagley

Ever wondered how you might meaningfully give back to your community? These volunteers from all four corners of the UK demonstrate how working with young people at Scouts can brighten and enrich your own life.

Scouts’ brief was simple - a talking heads with volunteers from all over the UK. Never ones to take the easy route, we decided to push the interview format to be more fun, combining playful framing with vibrant animation.

The film spearheaded a nationwide appeal to recruit 5000 volunteers and received 80,000 views on Facebook alone. It has been continually shared by local groups, inspiring volunteers to reflect on their time at the organisation.

 
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Plexal / More Than An Office

 

Client / Plexal

Director / Becca Human

Producer / Sophie Christophersen

Director of Photography / Chris Dodds

Editor / Becca Human

Colourist / Ben Harding

Creative Director / Guy Saville

Welcome to the office...but not as you know it. A vibrant promo for the next level workplace: Plexal, a new home for groundbreaking innovation on the riverbank of the Queen Elizabeth Olympic Park.

The team at Plexal sought to reposition their workspace, differentiating it from their competitors and emphasising purpose. They wanted to focus on the innovators who work there and that's where our years of experience shooting with real people came to the fore.

The film has been used as a central asset in the company's new marketing, on their website, events materials and social channels, where it has got over 100k views to date.

If you want to read more information, check out our creative corporate film making service.

 
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Charity, Online Commercial Thom Wood Charity, Online Commercial Thom Wood

NSPCC / Even At Christmas

Client / NSPCC

Director / Danny Baldwin

Producer / Georgia Hussey

Director of Photography / Matt Ham

Creative Director / Thom Wood

Editor & Colourist / Jon Beagley

As the UK settles in for another chilly Christmas, with schools, shops and neighbours’ doors shutting, where can vulnerable children turn for help when they need it? Abuse and neglect don't take Christmas off, so neither does Childline.

Shooting at night on the bitterly cold streets of East London, the NSPCC needed a production partner who could get emotive performances while prioritising the comfort and health of a very young cast.

Shared widely across the charity's social platforms, the film served a dual purpose in the weeks before Christmas 2019, generating support for the charity while directly raising awareness about Childline availabilty with youth audiences.

 
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Online Commercial, Charity, Branded Content Thom Wood Online Commercial, Charity, Branded Content Thom Wood

Leonard Cheshire / Actually I Can

Client / Leonard Cheshire

Director / Danny Baldwin

Producer / Sophie Christophersen

Director of Photography / Charles H. Mori

Creative Director / Thom Wood

Editor & Colourist / Jon Beagley

‘Actually I Can’ follows the inspiring journey of Charlie, a young wheelchair user, as he overcomes societal misconceptions and his own lack of self-belief to find a renewed sense of purpose through volunteering.

Leonard Cheshire asked us to make a film that captured the spirit of their #ActuallyICan campaign because they needed a collaborative, empathetic approach to showcasing their services.

The film received overwhelmingly positive responses, earning over 250,000 views across social channels and successfully driving volunteer sign-ups. It was awarded Gold for Best Brand Communication at the EVCOM Clarion Awards and Bronze for Best Production in the Creativepool Annual 2020.

 
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Online Commercial, Charity, Education Thom Wood Online Commercial, Charity, Education Thom Wood

Scouts / Made Me

Client / Scouts

Director / Dan Hodgson

Producer / Sophie Christophersen

Editor / Sam Holding

What is it that makes us who we are? Is it the people around us? The places we go to? Or the events we experience. This vibrant supercut sums up the ways that a new generation are being shaped by Scouting.

Scouts set us the challenge of leveraging footage captured throughout our many years of working together, to create something that felt entirely new and bring energy to their Scouts Made Me messaging.

The video was launched across all Scouts social platforms and has to date received well over half a million organic views. It has been shortlisted at the EVCOM Clarion Awards 2021 for Best Brand Communication.

 
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Charity, Online Commercial Thom Wood Charity, Online Commercial Thom Wood

Scouts / Before & After

 

Client / Scouts

Director / Laura Scrivano

Director of Photography / Kate Reid

Producer / Kezia Clark

Creative / Thom Wood & Danny Baldwin

Editor / Jon Beagley

Art Director / Natasha Guiness

Weather SFX / Artem Ltd

Grade / Mark Meadows

If you’re the parent of a Scout, you know that those Tuesday evenings you give up to drop off and pick up your kid is time well spent. From week to week, season to season, Beaver to Scout you can see your child develop and gain skills they will use for life.

This was our second #skillsforlife story for Scouts, this time around we were asked to champion the parents. We created a narrative around the repeated but ever-evolving weekly trip to Scouts, complete with seasonal weather effects and the all-important family car.

The film was an instant success, picking up huge support from the Scouts community and reaching over a million views through organic shares on social media.

 
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Education, Online Commercial Thom Wood Education, Online Commercial Thom Wood

Open University / Fast Forward

Client / Open University

Agency / LIDA

Director / Danny Baldwin

Producer / Kezia Clark

Director of Photography / Charles Harrison Mori

Editor / Jon Beagley

For those ambitious individuals looking for a way to hit fast forward on their career, Open University is the perfect solution. This rapid- fire pre-roll advert touches on three graduates experiences of success through flexible education.

We worked with the agency Lida to create a suite of films that included this topline messaging film as well as separate edits for each of the professionals we featured, who we filmed in a single day at locations across London.

This teaser film was used, primarily on Youtube, as a gateway for audiences to register for the Open University Business School MBA and was one of the organisations most viewed uploads.

 
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