Mencap / #DontMissOut

Client / Mencap

Co-Director / Ruth Sewell

Editor & Sound Design / Sam Woodcock

Animation Director / Peter Baynton - Radish Pictures

Whether it's the last of the milk, the last night-bus home, or something more serious like help with healthcare - missing out sucks. That’s why Mencap want everyone with a learning disability to know about all of the additional medical support available to them.

Created with this very specific target audience in mind, we worked with animator Peter Baynton (The Tiger Who Came to Tea), to maximise accessibility through easy to understand scenes, featuring distinctive characters and a vivid colour palette.

Designed to be an evergreen explainer animation, this has been used since 2017 as a key asset in Mencap's #dontmissout campaign, encouraging sign-ups to the Learning Disability Register.