Charity, Online Content, Animation, Explainer Thom Wood Charity, Online Content, Animation, Explainer Thom Wood

NSPCC / Good With People

Director / Claire Pinegar

Animation / Claire Pinegar, Tere Gascó & Sam Jones

Producer & Creative Director / Thom Wood

Edit & Sound Design / Ben Harding

If you’ve ever worked in hospitality, you’ll know you’re forever spinning plates (often literally) - from double bookings and dodgy karaoke to missed flights and bottomless brunches. But there’s one more plate that matters more than most: helping keep children safe.

When the NSPCC launched a pilot programme aimed at the UK hospitality sector, they needed a creative production partner who could turn a sensitive safeguarding message into something accessible, relatable, and actionable. Hospitality leaders don’t typically see themselves as part of the child protection system - and that’s exactly what this animated explainer film was designed to change.

Working alongside animator Claire Pinegar, we crafted a hand-drawn, character-led animation that balanced clarity with warmth. We knew the tone was critical: the film had to treat serious subject matter with a lightness of touch, appealing to human emotion without tipping into guilt, fear, or heavy-handed messaging. Using expressive animation, clean voiceover, and carefully calibrated sound design, we created an explainer video that invited rather than instructed - opening a door for hospitality leaders to engage with safeguarding in a way that felt natural to their existing roles.

The animation served as the lead asset in the NSPCC’s pilot safeguarding campaign, acting as the first touchpoint for hospitality leaders. It introduced the issue and guided audiences toward a broader safeguarding toolkit designed to help the sector build confidence and capability in child protection.

This wasn’t just about creating an animation - it was about shifting a sector-wide mindset. By showing hospitality decision-makers that safeguarding isn’t extra work but an extension of what they already do - looking out for people - the NSPCC opened up a new avenue for industry-wide participation. The film set the tone for the entire campaign: thoughtful, human, and designed to create real, measurable impact in protecting children across the UK hospitality landscape.

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Charity, Animation, Explainer Morgan Mckenzie Moore Charity, Animation, Explainer Morgan Mckenzie Moore

NSPCC / Together For Childhood

Client / NSPCC

Director / Guy Saville

Animation Director / Claire Pinegar

Producer / Jenny Garrett

Editor / Ben Seeley & Ben Harding

‘Together for Childhood’ is a groundbreaking NSPCC initiative that exemplifies the adage: “It takes a village to raise a child” - bringing together families, community services and NSPCC partners, to prevent abuse and tackle the problems that cause it, head on.

With the emphasis on a local rather than national collaboration, we developed creatives inspired by the towns and cities where Together for Childhood has already been rolled out. Alongside animation director Claire Pinegar, we designed four unique town “maps”, featuring recognisable local landmarks, bespoke soundscapes, and representing the different shape of community participation.

The suite of animations live on the NSPCC’s learning platform as a resource and training tool for current and future Together for Childhood staff and key stakeholders, helping to garner understanding of the current scheme, and support for its wider implementation.

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Animation, Charity, Education Kelvin Fred-Horsfall Animation, Charity, Education Kelvin Fred-Horsfall

DFN Project Search / Rewrite their Futures

Client / DFN Project SEARCH

Director / Tom Eagar

Producer / Jenny Garrett

Animator / Eleanor Ngai

Editor / Ben Harding

Creative Director / Guy Saville

Having a learning disability shouldn’t mean you’re out of opportunities. In this film, DFN Project SEARCH lets the numbers speak for themselves - revealing what many young people face each day.

When it comes to the stories we tell, we’re no strangers to dealing with some hard-hitting realities. Thanks to our network of trusted freelance animators, we were able to find just the right person to create this dynamic, collage-style animation, helping to visualise and emphasise our key points.

With DFN delighted by the result, this film sits front and centre on their website, providing a concise insight into the issues they tackle through their work.

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Charity, Animation, Education, Online Commercial Thom Wood Charity, Animation, Education, Online Commercial Thom Wood

Scouts / Good For You

Client / Scouts

Director / Phoebe Brooks

Producer / Amy Saunders

Illustrator / Joanna Muñoz

Animator / Geth Vaughan

Editor / Jon Beagley

Ever wondered how you might meaningfully give back to your community? These volunteers from all four corners of the UK demonstrate how working with young people at Scouts can brighten and enrich your own life.

Scouts’ brief was simple - a talking heads with volunteers from all over the UK. Never ones to take the easy route, we decided to push the interview format to be more fun, combining playful framing with vibrant animation.

The film spearheaded a nationwide appeal to recruit 5000 volunteers and received 80,000 views on Facebook alone. It has been continually shared by local groups, inspiring volunteers to reflect on their time at the organisation.

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Animation, Corporate Film Thom Wood Animation, Corporate Film Thom Wood

Schroders / Inclusion

Client / Schroders

Director / Guy Saville

Producer / Sophie Christophersen

Animation / Sentio Space

Editor / Jon Beagley

A fresh take on the all-important topic of diversity and inclusion at work, this film explores different perspectives and experiences of a wide range of real Schroders employees through the use of UGC and animation.

Schroders asked us to make a new film that would spearhead their 2020 diversity campaign, trusting us to find a creative solution that would feature personal stories of feeling excluded and allowing for a sense of anonymity.

Released in the middle of lockdown, the film was a hit amongst employees and wider audiences, receiving praise for it's warmth and heartfelt approach.

If you want to read more information, check out our creative corporate film making service.

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Explainer, Finance, Online Content, Animation, Corporate Film Thom Wood Explainer, Finance, Online Content, Animation, Corporate Film Thom Wood

FAIRR / AMR is now

Client / FAIRR Initiative

Director / Guy Saville

Producer / Sophie Christophersen

Editor / Ned Champain

One human death every three seconds will be caused by antimicrobial superbugs by 2050. Why? Because of the overuse of antibiotics across multiple industries, including livestock farming. 'AMR is Now' presents the potentially devastating reality facing us and the food we eat.

FAIRR asked us to make a film for World Antimicrobial Awareness Week that stood out from the average video content created by the finance industry, which could alarm and inform their audience in equal measure.

The film had significant impact on social media, gaining 65,000+ views and 200,000+ impressions on Twitter alone, outstripping FAIRR's expectations and capturing the attention of major financial organisations.

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Charity, Online Commercial, Animation Thom Wood Charity, Online Commercial, Animation Thom Wood

Mencap / #DontMissOut

Client / Mencap

Co-Director / Ruth Sewell

Editor & Sound Design / Sam Woodcock

Animation Director / Peter Baynton - Radish Pictures

Whether it's the last of the milk, the last night-bus home, or something more serious like help with healthcare - missing out sucks. That’s why Mencap want everyone with a learning disability to know about all of the additional medical support available to them.

Created with this very specific target audience in mind, we worked with animator Peter Baynton (The Tiger Who Came to Tea), to maximise accessibility through easy to understand scenes, featuring distinctive characters and a vivid colour palette.

Designed to be an evergreen explainer animation, this has been used since 2017 as a key asset in Mencap's #dontmissout campaign, encouraging sign-ups to the Learning Disability Register.

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Charity, Animation, Education, Online Content Thom Wood Charity, Animation, Education, Online Content Thom Wood

NSPCC / Will's Story

Client / NSPCC

Director / Guy Saville

Writing / Guy Saville

Animation / Yuka Takeda

Sound Design / Rob Manning

An emotionally delicate animation about self-harm, how it can affect young people and the remedial power of talking about trauma.

The NSPCC challenged us to find a new way to portray self-harm, to create a film that could provide gentle reassurance and guidance to an extremely sensitive target audience, without using potentially triggering imagery.

The film was used as a resource on the new Childline website. Yuka Takeda’s combination of hand-drawn illustration and stop-motion papercraft technique was awarded a Lovie for Best Animation.

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