NSPCC / Will's Story
Client / NSPCC
Director / Guy Saville
Writing / Guy Saville
Animation / Yuka Takeda
Sound Design / Rob Manning
An emotionally delicate animation about self-harm, how it can affect young people and the remedial power of talking about trauma.
The NSPCC challenged us to find a new way to portray self-harm, to create a film that could provide gentle reassurance and guidance to an extremely sensitive target audience, without using potentially triggering imagery.
The film was used as a resource on the new Childline website. Yuka Takeda’s combination of hand-drawn illustration and stop-motion papercraft technique was awarded a Lovie for Best Animation.