Charity, Online Commercial, Animation Thom Wood Charity, Online Commercial, Animation Thom Wood

Mencap / #DontMissOut

Client / Mencap

Co-Director / Ruth Sewell

Editor & Sound Design / Sam Woodcock

Animation Director / Peter Baynton - Radish Pictures

Whether it's the last of the milk, the last night-bus home, or something more serious like help with healthcare - missing out sucks. That’s why Mencap want everyone with a learning disability to know about all of the additional medical support available to them.

Created with this very specific target audience in mind, we worked with animator Peter Baynton (The Tiger Who Came to Tea), to maximise accessibility through easy to understand scenes, featuring distinctive characters and a vivid colour palette.

Designed to be an evergreen explainer animation, this has been used since 2017 as a key asset in Mencap's #dontmissout campaign, encouraging sign-ups to the Learning Disability Register.

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Charity, Animation, Education, Online Content Thom Wood Charity, Animation, Education, Online Content Thom Wood

NSPCC / Will's Story

Client / NSPCC

Director / Guy Saville

Writing / Guy Saville

Animation / Yuka Takeda

Sound Design / Rob Manning

An emotionally delicate animation about self-harm, how it can affect young people and the remedial power of talking about trauma.

The NSPCC challenged us to find a new way to portray self-harm, to create a film that could provide gentle reassurance and guidance to an extremely sensitive target audience, without using potentially triggering imagery.

The film was used as a resource on the new Childline website. Yuka Takeda’s combination of hand-drawn illustration and stop-motion papercraft technique was awarded a Lovie for Best Animation.

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