Scouts / Skills For Life

3angrymen were commissioned by the Scouts to produce a rebrand film to launch their new strategic plan. The strategy, Skills for Life aims to ensure that young people are prepared with the skills they need for life, helping them to become skilled, active citizens that make a positive impact on society. We follow Nat on her last day of scouts all the way up to the day she takes her son for the first time. Showing along the way not only the valuable skills but the work ethic, people skills, resilience and affinity with the outdoors that the Scouts imbues on its members. DIRECTOR / DANNY BALDWIN DIRECTOR OF PHOTOGRAPHY / ANN EVELIN LAWFORD PRODUCER / KEZIA CLARK PRODUCTION MANAGER / PHOEBE HAINES EDITOR / JON BEAGLEY WRITING / GUY SAVILLE / THOM WOOD MUSIC COMPOSITION / RYAN REDEBAUGH View more of our work at: 3angrymen.com/ Or follow us:
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Client / Scouts

Director / Danny Baldwin

Producer / Kezia Clark

Director of Photography / Ann Evelin Lawford

Editor / Jon Beagley

Writing / Guy Saville / Thom Wood

Music Composition / Ryan Redebaugh

Scouting isn’t just about adventure; it’s about finding a place to belong, and carrying that sense of belonging into the messiness of real life. For the Scouts’ nationwide #SkillsForLife campaign, we crafted a brand film following Nat from her last day at Scouts through the unpredictable challenges of adulthood—showing how what you take with you matters more than the uniform you leave behind.

Shot across four demanding days on the Dorset coast, the production brought together a diverse cast of real Scouts and professional actors. Despite wild weather and a packed shooting schedule, our crew delivered 34 emotionally-charged scenes, each designed to capture the real-world value of Scouting: resilience, leadership, teamwork, and a powerful sense of community.

Launched as part of the Scouts’ national rebrand, the film rolled out across social media, local awareness campaigns, and even premiered in Parliament. With over a million views in the first few weeks, it’s become a cornerstone of Scouts’ recruitment strategy—demonstrating how Scouting delivers skills for life, supports inclusivity, and encourages more adults to volunteer.

“From first conversation to final film, the team instinctively knew what this needed to achieve.”

– Kevin Yeates, Head of Creative, The Scouts