Charity, Online Commercial Thom Wood Charity, Online Commercial Thom Wood

NSPCC / Ending Online Abuse

 

Client / NSPCC

Director / Danny Baldwin

Producer / Sophie Christophersen

DoP / Charles Harrison Mori

Editor & Colourist / Ben Harding

Creative Director / Guy Saville

With tech entrepreneurs prioritising profit over people and social engagement over safety, being online means being on-guard. It’s especially treacherous for children - with  slippery slopes, suspicious characters and unintended consequences. Thus, the NSPCC tirelessly fighting for greater online protection.

Bringing the internet into reality isn’t easy - especially when you’re not working with a blockbuster budget. Using simple graphics and sound design, coupled with first-rate performances from our talented young cast, audiences get an insight into how it feels to navigate online life as a child.

Originally produced in 2020, we updated the film in 2022, featuring newly shot scenes and versions redesigned for better engagement across social media. The film has been awarded Gold and Silver Telly awards in Cause Marketing and Public Interest.

 
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Charity, TV Commercial Thom Wood Charity, TV Commercial Thom Wood

NSPCC / Every Day

Client / NSPCC

Director / Danny Baldwin

Producer / Kezia Clark

Director of Photography / Sebastian Cort

Editor / Jon Beagley

Writing / Thom Wood & Laura Scrivano

Beyond the headlines and behind the national campaigns, we take a look at 24 hours of NSPCC services - witnessing the charity’s efforts in protecting children, preventing abuse and transforming lives.

Distilling the enormous range and scope of NSPCC services into a single bitesize, emotionally engaging film was the primary challenge. Our response was to develop a script built around the sort of conversations that real practitioners were having with the public, to explain what they do, every day. 

The campaign exceeded expectations, initially launched online before being adapted for national TV due to its success. It not only won multiple prestigious awards, including for Brand Communication and Fundraising, but also set a creative benchmark for future NSPCC adverts, underlining the significant impact of our storytelling and production capabilities.

 
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Corporate Film, Finance, Online Content Thom Wood Corporate Film, Finance, Online Content Thom Wood

Schroders / Beyond Profit

 

Client / Schroders

Director / Danny Baldwin

Producer / Sophie Christophersen

Director of Photography / Tom McCagherty

Editor / Ben Harding

What does it mean to be a responsible company in a world where sustainability is becoming less of a choice and more of an imperative? This film explains how Schroders is putting purpose over profit, and what this means for the new frontier of sustainable investing.

Schroders challenged us to take a multifaceted corporate initiative and distil it into a compelling piece of high impact content, relying on our track record of telling complex stories simply and emotively.

The film has been used extensively internally and externally by Schroders, as a crucial part of their renewed drive to become a world leader in sustainable investing.

If you want to read more information, check out our creative corporate film making service.

 
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Charity, TV Commercial Thom Wood Charity, TV Commercial Thom Wood

NSPCC / Frontline

Client / NSPCC

Director / Danny Baldwin

Producer / Amy Saunders

Director of Photography / Charles Harrison Mori

Editor / Becca Human

Colourist / Jon Beagley

Creative Director / Guy Saville

With the country caught in the grip of a pandemic, children across the UK have become significantly more vulnerable to neglect and cruelty. The NSPCC’s message is clear: they’re still here, fighting for no child to be left behind.

Our relationship with the NSPCC has been built on more than a decade of working together - they trust us to create impactful films, that often feature young casts, regardless of difficult extenuating circumstances.

The film has spearheaded the NSPCC’s ‘We’re Still Here’ campaign across their social channels, garnering over 1.25 million views on Youtube alone by the end of 2020.

 
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Charity, Documentary, Branded Content Thom Wood Charity, Documentary, Branded Content Thom Wood

HSBC / No Fixed Address

Client / HSBC

Agency / The Drum

Advertiser / Guardian Labs

Director of Photography / Tom Turley

Director / Danny Baldwin

Producer / Sophie Christophersen

Creative Director / Thom Wood

Editor / Jon Beagley & Greg Davenport

Colourist / Jon Beagley

How easy is it to lose your sense of identity when you have nowhere to live? And how slippery and steep is the slope to recover it? ‘No Fixed Address’ shares the story of former psychotherapist Corky, who lived homeless for over 8 years.

Guardian Labs asked us to make a film for HSBC UK’s existing ‘No Fixed Address’ campaign, wanting a company who could comfortably produce premium-looking content whilst working with real people and sensitive subject matters.

The film received incredibly positive responses. It was also recognised at the EVCOM Clarion Awards, taking home Silver for Branded Content and Bronze in the Film: Social Welfare category.

 
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Charity, Documentary, Side-Project, Branded Content Thom Wood Charity, Documentary, Side-Project, Branded Content Thom Wood

Nowadays / Sunnyside

Director / Danny Baldwin

Producer / Kezia Clark

Director of Photography / Charles Harrison Mori

Editor & Colourist / Jon Beagley

Composer / Daniel Sonabend

What do you envisage inside a ‘Men’s Shed’? A dusty armchair and a vintage TV just about picking up the footy? How about a place that brings people together, to help foster community through craftsmanship.

Preventing loneliness is at the heart of the Men’s Sheds cause, and we jumped at the chance to make this film about the work they do and to tell the intimate stories of some of the people they’ve helped.

We released the film to coincide with Mental Health Awareness Week and really hope it provided some support and an understanding that we are never alone in feeling lonely.

 
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Charity, Online Commercial Thom Wood Charity, Online Commercial Thom Wood

NSPCC / Even At Christmas

Client / NSPCC

Director / Danny Baldwin

Producer / Georgia Hussey

Director of Photography / Matt Ham

Creative Director / Thom Wood

Editor & Colourist / Jon Beagley

As the UK settles in for another chilly Christmas, with schools, shops and neighbours’ doors shutting, where can vulnerable children turn for help when they need it? Abuse and neglect don't take Christmas off, so neither does Childline.

Shooting at night on the bitterly cold streets of East London, the NSPCC needed a production partner who could get emotive performances while prioritising the comfort and health of a very young cast.

Shared widely across the charity's social platforms, the film served a dual purpose in the weeks before Christmas 2019, generating support for the charity while directly raising awareness about Childline availabilty with youth audiences.

 
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Online Commercial, Charity, Branded Content Thom Wood Online Commercial, Charity, Branded Content Thom Wood

Leonard Cheshire / Actually I Can

Client / Leonard Cheshire

Director / Danny Baldwin

Producer / Sophie Christophersen

Director of Photography / Charles H. Mori

Creative Director / Thom Wood

Editor & Colourist / Jon Beagley

‘Actually I Can’ follows the inspiring journey of Charlie, a young wheelchair user, as he overcomes societal misconceptions and his own lack of self-belief to find a renewed sense of purpose through volunteering.

Leonard Cheshire asked us to make a film that captured the spirit of their #ActuallyICan campaign because they needed a collaborative, empathetic approach to showcasing their services.

The film received overwhelmingly positive responses, earning over 250,000 views across social channels and successfully driving volunteer sign-ups. It was awarded Gold for Best Brand Communication at the EVCOM Clarion Awards and Bronze for Best Production in the Creativepool Annual 2020.

 
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Education, Online Commercial Thom Wood Education, Online Commercial Thom Wood

Open University / Fast Forward

Client / Open University

Agency / LIDA

Director / Danny Baldwin

Producer / Kezia Clark

Director of Photography / Charles Harrison Mori

Editor / Jon Beagley

For those ambitious individuals looking for a way to hit fast forward on their career, Open University is the perfect solution. This rapid- fire pre-roll advert touches on three graduates experiences of success through flexible education.

We worked with the agency Lida to create a suite of films that included this topline messaging film as well as separate edits for each of the professionals we featured, who we filmed in a single day at locations across London.

This teaser film was used, primarily on Youtube, as a gateway for audiences to register for the Open University Business School MBA and was one of the organisations most viewed uploads.

 
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