HSBC / No Fixed Address

Client / HSBC

Agency / The Drum

Advertiser / Guardian Labs

Director of Photography / Tom Turley

Director / Danny Baldwin

Producer / Sophie Christophersen

Creative Director / Thom Wood

Editor / Jon Beagley & Greg Davenport

Colourist / Jon Beagley

How easy is it to lose your sense of identity when you have nowhere to live? And how slippery and steep is the slope to recover it? ‘No Fixed Address’ shares the story of former psychotherapist Corky, who lived homeless for over 8 years.

Guardian Labs asked us to make a film for HSBC UK’s existing ‘No Fixed Address’ campaign, wanting a company who could comfortably produce premium-looking content whilst working with real people and sensitive subject matters.

The film received incredibly positive responses. It was also recognised at the EVCOM Clarion Awards, taking home Silver for Branded Content and Bronze in the Film: Social Welfare category.