NSPCC / Every Day

Client / NSPCC

Director / Danny Baldwin

Producer / Kezia Clark

Director of Photography / Sebastian Cort

Editor / Jon Beagley

Writing / Thom Wood & Laura Scrivano

Beyond the headlines and behind the national campaigns, we take a look at 24 hours of NSPCC services - witnessing the charity’s efforts in protecting children, preventing abuse and transforming lives.

Distilling the enormous range and scope of NSPCC services into a single bitesize, emotionally engaging film was the primary challenge. Our response was to develop a script built around the sort of conversations that real practitioners were having with the public, to explain what they do, every day. 

The campaign exceeded expectations, initially launched online before being adapted for national TV due to its success. It not only won multiple prestigious awards, including for Brand Communication and Fundraising, but also set a creative benchmark for future NSPCC adverts, underlining the significant impact of our storytelling and production capabilities.