Nestlé / Made By Britain
Real workers, real stories. How Nowadays helped Nestlé put the people behind its coffee and chocolate front and centre, nationwide.
Director / Guy Saville
Producer / Tom Lonergan
Creative Director / Thom Wood
Director of Photography / Yannick Hausler
Photographer / Dan Ross
Edit, Colour & Sound Design / Anna Zavialova, Ryan Howes, Jake McAuley
According to someone with a clipboard and some time on their hands, 63% of people are more likely to buy something if it was made in the UK. This in mind, we went filming behind the closed doors and gates of British factories and farms, uncovering the people, places and communities responsible for the snap in our Kit-Kats and zing in our Nescafé.
Nestlé brands are no strangers to leading nationwide campaigns, but this was a moment for the people who make those products look and taste so good. That meant a production partner who could work with real people and gain their trust: a relaxed crew, minimal footprint, and an editor with a sharp eye for authenticity. And some glorious cows who were the opposite of camera-shy only made for more fun.
Four hero films led the charge across TikTok, Meta and YouTube, backed by an OOH takeover of over 800 sites nationwide, from a motion site at London Bridge to billboards in Halifax and York. The online video cut was distributed through GoodLoop, turning every view into a meal funded for FareShare. Genuine characters, unguarded moments, and no shortage of laughs, all playing out on some of the biggest screens in the country.
NSPCC / Find Your Calm
Client / NSPCC
Director / Sandy Matta
Producer / Charlotte Maxwell
Director of Photography / Natalja Safronova & Jacob Sacks Jones
Editor / Ben Harding
Casting / Cassie Cornish
Creative Directors / Guy Saville & Thom Wood
Managing mental health is never a ‘one size fits all’ approach, especially when you’re busy growing up. Our film for Childline encourages teenagers across the nation to explore coping mechanisms that might work for them, to “find their calm”.
We wanted an authentic documentary-style feel to our footage. So across four weekends, our 3-person crew traversed the UK to hang out with four teenagers - following their lives from homes to hobbies, friends and more - creating a richly textured array of footage, depicting the true teenage experience.
The campaign was designed from the ground up to embrace a multi-channel approach, with over 50 edits customised for a broad range of outputs, including gaming platforms Twitch, Venatus and XBOX. We also collaborated with Grand Matter artist Kris Andrew Small to create collage-style stills used across the NSPCC website and throughout their social channels.
Girlguiding / Volunteer With Us
Client / Girlguiding
Director / Phoebe Brooks
Producer / Jenny Garrett
Director of Photography / Charles Mori
Editor / Ben Harding
Creative Director / Guy Saville
During the pandemic, the number of Girlguiding volunteers fell dramatically. When things opened up, the demand from girls was high, but there was still a severe shortage of volunteers.
Our campaign to address this focused on the emotional rewards of volunteering, the small moments that kept people coming back week after week. We cast real volunteers and girls, and used games and improvisation to help our contributors deliver natural performances.
The success of the campaign was in large part thanks to our use of target demographic insights. Our suite of social-optimised, bite-sized films allowed us to effectively engage with Girlguiding’s existing audience, as well as converting new volunteer sign-ups.