NSPCC / Find Your Calm
Client / NSPCC
Director / Sandy Matta
Producer / Charlotte Maxwell
Director of Photography / Natalja Safronova & Jacob Sacks Jones
Editor / Ben Harding
Casting / Cassie Cornish
Creative Directors / Guy Saville & Thom Wood
Managing mental health is never a ‘one size fits all’ approach, especially when you’re busy growing up. Our film for Childline encourages teenagers across the nation to explore coping mechanisms that might work for them, to “find their calm”.
We wanted an authentic documentary-style feel to our footage. So across four weekends, our 3-person crew traversed the UK to hang out with four teenagers - following their lives from homes to hobbies, friends and more - creating a richly textured array of footage, depicting the true teenage experience.
The campaign was designed from the ground up to embrace a multi-channel approach, with over 50 edits customised for a broad range of outputs, including gaming platforms Twitch, Venatus and XBOX. We also collaborated with Grand Matter artist Kris Andrew Small to create collage-style stills used across the NSPCC website and throughout their social channels.
Girlguiding / Volunteer With Us
Client / Girlguiding
Director / Phoebe Brooks
Producer / Jenny Garrett
Director of Photography / Charles Mori
Editor / Ben Harding
Creative Director / Guy Saville
During the pandemic, the number of Girlguiding volunteers fell dramatically. When things opened up, the demand from girls was high, but there was still a severe shortage of volunteers.
Our campaign to address this focused on the emotional rewards of volunteering, the small moments that kept people coming back week after week. We cast real volunteers and girls, and used games and improvisation to help our contributors deliver natural performances.
The success of the campaign was in large part thanks to our use of target demographic insights. Our suite of social-optimised, bite-sized films allowed us to effectively engage with Girlguiding’s existing audience, as well as converting new volunteer sign-ups.