TrueStart / The Coffee You Need
TrueStart’s first ever TV commercial takes coffee beyond one-size-fits-all — four bold worlds, one ambitious shoot, and a milestone moment for a fast-growing brand bringing its trademark energy to the biggest stage yet.
Director / Guy Saville
Producer / Tom Lonergan
Creative Director / Thom Wood
Director of Photography / Jim Petersen
Art Director / Fiona Fernie
Edit, Colour & Sound Design / Ben Harding
From wake-up to wind-down, the rhythm of a day shifts again and again — but coffee usually doesn’t. For TrueStart, a fast-growing brand, their first ever TV commercial was the chance to show what it looks like when it does, on their biggest stage yet.
We built four bold worlds alive with character and colour: morning yellow, high-energy red, calm green and restful blue. Each scene carried TrueStart’s trademark energy, brought to life through carefully crafted sets and a shoot packed with visual sleight-of-hand. Director Guy Saville and DOP Jim Petersen leaned into whip-pans, match cuts, orbitals and the odd probe lens, while Art Director Fiona Fernie made sure every detail played its part in the riot of colour.
The whole shoot took place in a single day — ambitious in scope, nimble in execution, and fuelled by TrueStart’s collaborative spirit (and plenty of their coffee). For a brand stepping into TV advertising for the first time, that could have been daunting. Instead, as co-founder India Rawlin put it: “Nowadays treated us like one of their own, always putting our needs first and making an intense process feel seamless.”
Launched on ITV and supported across YouTube, Instagram and LinkedIn, the ad marked a milestone moment for TrueStart’s brand. October then saw their colourful world expand to billboards across London and Bristol — proof that their colour, confidence and energy could leap from can to screen to city street. For TrueStart’s audience, the film distilled a simple message with cinematic flair: whatever you need from your coffee, TrueStart is with you all the way.
Cuisinart / Campaign Films
Cuisinart Cordless Blender / PH Collective
Client / Cuisinart
Agency / The PH Collective
Director / Guy Saville
Producer / Jenny Garrett
Director of Photography / Paolo Bischi & Tom Wright
Editor / Robin Doelly
Props Stylist / Laura Hart
Home Economist / Marina Filippelli
You know what they say about too many chefs in the kitchen? Well the same does not apply to appliances - it turns out the more the merrier when it comes to culinary contraptions designed for grilling, whizzing, shaking and stirring.
This set of campaign films for Cuisinart features several devices, each of which needed specially designed productions - from extra-flexible kitchen locations and brilliant food stylists, to specialist camera kit that let us shoot from inside the machines themselves.
Produced and released as separate broadcast TVCs over the period of a year across markets in the UK and Europe, each reaching hundreds of thousands of users.
Cuisinart Icecream / PH Collective
Cuisinart 5 Grills / PH Collective
Cuisinart / Cook In
Client / Cuisinart
Agency / The PH Collective
Director / Guy Saville
Producer / Amy Saunders
Director of Photography / Paolo Bischi
Editor / Robin Doelly
Home Economist / Marina Filippelli
Prop Stylist / Hannah Deacon
The modern kitchen should be built for the modern life. All diets, cooking styles and time schedules welcome! Easy to use and tremendously versatile, watch how the Cuisinart 'Cook In' has just changed the kitchen as we know it.
Equal parts gorgeous food and gorgeous influencers - our job was to take all of these ingredients and combine them with super-dynamic camera work to create a spot that sizzled just as much as the food did.
Released as part of Cuisinart's Christmas marketing campaign, which would contribute to the 'Cook In' product selling out throughout the UK. The campaign has subsequently been extended, taking advantage of the traction created through influencer recommendations.
Field & Flower / Our Home to Yours
Client / Field & Flower
Director / Guy Saville
Producer / Amy Saunders
Director of Photography / Tim Fok
Editor & Colourist / Jon Beagley
A showcase of modern British farming at its freshest, responsibly-sourced best, Field & Flower give us a glimpse at how their high-quality produce journeys from their home to yours.
Shot in the midst of the coronavirus pandemic, Field & Flower needed to find a production company that could comfortably create premium looking content with minimal crew and an extremely tight turnaround, all while sensitively championing their carefully crafted brand.
The project was delivered in under three weeks from inception to delivery, launched via Sky Adsmart throughout the UK and maximising exposure to an audience newly reliant on online grocery shopping.