FAIRR / AMR is now

Client / FAIRR Initiative

Director / Guy Saville

Producer / Sophie Christophersen

Editor / Ned Champain

One human death every three seconds will be caused by antimicrobial superbugs by 2050. Why? Because of the overuse of antibiotics across multiple industries, including livestock farming. 'AMR is Now' presents the potentially devastating reality facing us and the food we eat.

FAIRR asked us to make a film for World Antimicrobial Awareness Week that stood out from the average video content created by the finance industry, which could alarm and inform their audience in equal measure.

The film had significant impact on social media, gaining 65,000+ views and 200,000+ impressions on Twitter alone, outstripping FAIRR's expectations and capturing the attention of major financial organisations.