Nestlé / Made By Britain
Real workers, real stories. How Nowadays helped Nestlé put the people behind its coffee and chocolate front and centre, nationwide.
Director / Guy Saville
Producer / Tom Lonergan
Creative Director / Thom Wood
Director of Photography / Yannick Hausler
Photographer / Dan Ross
Edit, Colour & Sound Design / Anna Zavialova, Ryan Howes, Jake McAuley
According to someone with a clipboard and some time on their hands, 63% of people are more likely to buy something if it was made in the UK. This in mind, we went filming behind the closed doors and gates of British factories and farms, uncovering the people, places and communities responsible for the snap in our Kit-Kats and zing in our Nescafé.
Nestlé brands are no strangers to leading nationwide campaigns, but this was a moment for the people who make those products look and taste so good. That meant a production partner who could work with real people and gain their trust: a relaxed crew, minimal footprint, and an editor with a sharp eye for authenticity. And some glorious cows who were the opposite of camera-shy only made for more fun.
Four hero films led the charge across TikTok, Meta and YouTube, backed by an OOH takeover of over 800 sites nationwide, from a motion site at London Bridge to billboards in Halifax and York. The online video cut was distributed through GoodLoop, turning every view into a meal funded for FareShare. Genuine characters, unguarded moments, and no shortage of laughs, all playing out on some of the biggest screens in the country.
