Impetus / 21 years of Impact
Director / Sandy Matta
Producer / Charlotte Maxwell
Director of Photography / Tom McCagherty
Production Assistant / Jacob Penketh
BTS / Guy Saville
Editor / Ben Harding
Impetus / Hidden Opportunity
Client / Impetus
Director / Phoebe Brooks
Producer / Charlotte Maxwell
Director of Photography / Jack Worrall
Editor / Ben Harding
The right start in life can boil down to a simple question of opportunity - it can be the difference between graduating with top grades and getting left behind. Impetus strives to provide young people from disadvantaged backgrounds with opportunities to help realise their potential.
For our second project with the charity, we focussed on creating a truly collaborative process for our lead contributors. We worked closely with both Elliot and Paige to ensure their experiences and ambitions were showcased faithfully.
First screened at the Natural History Museum, the film helped raise £1.3 million, smashing past Impetus’ fundraising target. It is now used as a key marketing asset by Impetus and the partner charities (Football Beyond Borders and The MAMA Youth Project).
Impetus / Lost Time
Client / Impetus
Director / Becca Human
Producer / Amy Saunders
Director of Photography / Howard Mills
Editor / Ben Harding
Creative Director / Guy Saville
Studying, sitting exams, finding jobs, these are hard things to do without world events conspiring against you. Watch how young people are overcoming the adverse effects of the pandemic, making up for lost time with the help of Impetus.
Using sound design to show the passing of time conveyed the pervading sense of frustration and eventual hope experienced by our contributors, bringing the audience along on their journey and leaving them rooting for their success.
The film was presented at Impetus’ flagship fundraising event, the gala ‘Transforming Lives Dinner’, inspiring an impressive response from donors. The film has since been shared by Impetus’ many charity partners to further drive awareness.