HSBC / No Fixed Address
Client / HSBC
Agency / The Drum
Advertiser / Guardian Labs
Director of Photography / Tom Turley
Director / Danny Baldwin
Producer / Sophie Christophersen
Creative Director / Thom Wood
Editor / Jon Beagley & Greg Davenport
Colourist / Jon Beagley
How easy is it to lose your sense of identity when you have nowhere to live? And how slippery and steep is the slope to recover it? ‘No Fixed Address’ shares the story of former psychotherapist Corky, who lived homeless for over 8 years.
Guardian Labs asked us to make a film for HSBC UK’s existing ‘No Fixed Address’ campaign, wanting a company who could comfortably produce premium-looking content whilst working with real people and sensitive subject matters.
The film received incredibly positive responses. It was also recognised at the EVCOM Clarion Awards, taking home Silver for Branded Content and Bronze in the Film: Social Welfare category.