Branded Content, Sport, Documentary, Pharmaceutical Eabha Ebrill Branded Content, Sport, Documentary, Pharmaceutical Eabha Ebrill

BBC Storyworks / ThermoFisher

 
 

Client / BBC StoryWorks

Director / Guy Saville

Producer / Amy Saunders

Directors of Photography / Tom McCagherty + Sebastian Loosen

Editor / Jon Beagley

Science meets sports to tackle doping and ensure that the playing field remains level. Our film for BBC Storyworks brings together British Paralympian powerlifter, Ali Jawad, and experts from Thermo Fisher Scientific to discuss the impact doping has on athlete careers.

We love telling stories that strike a balance between real human experiences and informative content. Our visual approach compliments this here - contrasting footage of Ali’s intense powerlifting regime with the precise, detailed imagery from Thermo Fisher’s labs.

After being shared across social media platforms - with support from the BBC and Ali Jawad himself - this branded content continues to further the ongoing conversations about rampant doping in the sporting world.

 
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