Fresh on the block is our newest director - Sandy Matta!

Sandy joins Nowadays bringing with her quite a varied creative journey. Over the span of 6 years, she worked her way from a book cover designer to an advertising art director and now all the way to a director. But the journey isn’t too bizarre for her, since film is the one thing she’s always been drawn to.

Sandy’s been able to flex her skills by creating some content for clients of all kinds. Whether it was for corporate names like EY or Allen & Overy, fun animated trailers for Angry Birds, or even snagging a D&AD award for a print campaign with Audible (now that’s what we call range) it’s clear to see that there’s not much she won’t try out!

In her spare time, you can find her dabbling in other endeavours like making collages, taking one of her film cameras out for a spin or developing her own projects.

So after all that, we asked her, “what’s next?”, and to that she says: “I’ve always loved character-led, emotional stories, ones that really tap into the human experience, like so many films I love. People think advertising is soulless and deceptive. I beg to disagree, at least some of the time, I think there’s space in adland for real stories to be told, ones that leave a profound, lasting impression. If there’s anything I’d love to do, it's to create a piece of work that has someone sit back, and really think about what they just watched.”

Great answer! Welcome aboard Sandy.