Enter the dragon - Peter Jones joins Nowadays

We’re ending the year with a new beginning, and welcoming our newest Nowadays director: Peter Jones. And no, we didn’t just pick the first Peter we found on Google, we promise.

Before joining us Peter spent 11 years working in the advertising industry in the UK after studying film in his homeland of South Africa. He started out as a runner at Hogarth before working his way up quickly into editing and moving over to Grey London. He’s been freelancing for the last 4 years, working at places such as Saatchi & Saatchi, Prodigious, Ogilvy, Nexus Studios and Media Arts Lab.

Whilst editing was his day job he’s always had one or two eyes on directing - managing to win back-to-back ADCAN awards including the Grand Prix, which sent him out to LA. He was also nominated for the prestigious Shots New Director of the year, as well as a 1.4 Awards nomination. These are some brilliant achievements for someone directing off of their own back.

We stopped Peter for a chat on the red carpet (actually the bit of floor between the kitchen and our break out room) and he had this to say:

“I can’t wait to get stuck into directing full time - it’s been a goal of mine for a long time. I’m buzzing that Nowadays have put their trust in me and the opportunity to work with such a strong team and create great films is what drives me.”

We don’t know why he said that, we’d asked what he’s having for lunch.