Bronze, Silver AND Gold!
Now there’s an intriguing title, right? Bet you can’t guess what this post is about… Well, there are only so many ways you can announce that you’ve won another award (or, in this case, three!) but hey, we’re not going to let that get in our way.
The Evcom Clarion Awards celebrate the best CSR based work, which in layman’s terms roughly translates to work that is about doing good for society. So not the latest and greatest, Ray Winston-est Bet365 advert, nor the most innovative campaign for signing up child soldiers. We’re talking about companies doing their bit, giving something back, telling those sort of stories.
Last year we were very grateful to receive a Silver Clarion for our Every Day TVC for the NSPCC. And around the same time, not long after we had unwrapped our lovely wooden award and popped it on the shelf, we started work on the two projects that have gone on to win this time around.
The first of these, winner of Gold for Brand Communication, was Actually I Can for disabilities charity Leonard Cheshire. The film we made told the story of Charlie, a young man in a wheelchair and his journey from “I can’t” to “I can”. You can read more about the project and watch a sweet behind the scenes film over here.
It turned out to be a very productive Autumn for us as we also began working with Guardian Labs, developing a piece of branded content about homelessness for HSBC. The final film, No Fixed Address focused on the many obstacles standing in the way of a recovery from becoming homeless, not least having to manage everything with cash. Again, you can find out more on this handy little blogpost we prepared earlier.
The film ended up picking up Silver in Brand Communication (pipped by our Leonard Cheshire film) and Bronze in the Social Welfare category.
All in all a very proud day for us here at 3angrymen. We’re on a mission to make films that matter so getting recognised at an industry awards that champions doing good means a lot. Thanks, as always, to the crew/talent/team/clients who made the films a reality.