What types of video production services do you offer?

Nowadays is a full-service video production company in the UK specialising in branded content, charity sector films, digital campaign videos, case studies, explainer animations, event filming, and social media content. Our clients range from major charities and finance industry organisations to purpose-led brands and agencies. Whether you need a fast-turnaround campaign, a fundraising appeal, a brand story, or a series of social edits, we handle it from idea to delivery.

What is “end-to-end video production” and why does it matter?

End-to-end video production means we handle everything - from initial concept to final delivery - so you have one accountable partner, a joined-up process, and less risk of things getting lost in translation. It’s quicker, more cost-effective, and usually delivers better results than juggling multiple agencies or suppliers.

It’s also why we’ve been recognised in the UK Top 50 production companies. Clients trust us to take care of the whole process because we’re proven at every stage—from creative to logistics to final cut.

What makes Nowadays different from other UK video production companies?

Frankly, we’re more than just another award-winning video agency. We combine top-level creative direction with end-to-end production efficiency, delivering high-impact films with zero ego and no agency waffle. Frankly, we’re more than just another London video agency. We combine top-level creative direction with end-to-end production efficiency, delivering high-impact films with zero ego and no agency waffle.

We’re proud to have worked with established clients like Schroders, NSPCC, and Scouts for over a decade—building long-term partnerships, not just ticking boxes. And if you’re after proof, we recently took home the Grand Prix at the Cannes Corporate Media & TV Awards, so you know your project is in good hands. Clients stick with us because we’re nimble, honest, and bring broadcast experience to projects of every budget. (And we actually deliver when we say we will.)

How does Nowadays use AI in video production?

We’re not scared of AI - far from it. We’re actively embracing AI tools where they make us faster, smarter, or help us do more for our clients. From automated meeting notes and research, to streamlining admin and parts of post-production workflow, we’re already integrating AI into our everyday processes.

That said, we’re pretty clear-eyed about what AI can’t do. It can’t show up on set and put someone at ease. It can’t ask the right follow-up question in an interview with a grieving family member, or earn the trust of a nervous teenager. And let’s be honest: you can’t prompt your way to an authentic Scouts expedition. If anything, trying to fake it with AI would waste more time - and money - than simply sending the right team.

For us, the magic of what we do still comes down to human interaction, emotional intelligence, and genuine collaboration. AI’s great for cutting busywork and opening new doors - but the stories that matter most are the ones you get from showing up, asking the right questions, and building real connections.

How long does the video production process take?

Turnaround depends on complexity and schedules, but most charity sector films, brand videos, and digital campaigns take 4 - 12 weeks from sign-off to delivery. Need it faster? We’re set up for rapid-response projects and can sometimes deliver high-quality social content or simple interviews within a week. The earlier you talk to us, the smoother (and more cost-effective) the process.

Can you help develop a creative brief?

Yes - many clients come to us with a loose idea, not a finished brief. We’ll help you define your goals, audience, messaging, and the best formats for your campaign, charity film, or explainer animation. You don’t need to have all the answers; that’s what we’re here for.

Do you work with in-house marketing teams and agencies?

Absolutely. We regularly partner with in-house comms teams, external agencies, and digital marketers to produce video content that fits seamlessly with wider campaigns. We’re comfortable leading the creative or working as a plug-in production arm - whatever gets the best result.

Where do you operate? Are you just a London video agency?

We’re based in London but our team produces films UK-wide and internationally. We’ve filmed in Newcastle, Birmingham, Manchester, Edinburgh, Cardiff, rural Wales, and the odd muddy field in the middle of nowhere. We also have lots of experience organising and monitoring remote shoots across the globe. Geography isn’t a barrier - if the story’s there, we’ll make it happen.

What’s your process—from first chat to final film?

1. Discovery & Brief: We get to know your aims, audience, and KPIs - no jargon, no pressure.

2. Creative Development: We pitch ideas, scripts, moodboards, and budgets tailored to you.

3. Pre-Production: Locations, casting, permits, logistics, risk assessments - all sorted by us.

4. Production: Filming with top crew and kit, or animating with trusted partners.

5. Post-Production: Editing, sound, motion graphics, subtitles, compliance - plus rounds of feedback.

6. Delivery: Ready-to-use films for web, social, broadcast, or internal use - all optimised for your channels.

You’re as hands-on (or hands-off) as you want at every step.

What formats can you deliver?

We produce and deliver for all major platforms: YouTube, Instagram, LinkedIn, Facebook, X/Twitter, TikTok, your website, broadcast, and internal comms. Need landscape, square, or vertical video? Subtitles, audio description, BSL interpretation? We do it all as standard.

Who owns the rights to the finished films?

You do - once the invoice is settled. If we’ve used licensed music or third-party assets, we make sure you’re covered for where and how you want to use your video. We’ll usually ask to showcase our work on our own channels, but only with your permission.

Can you handle sensitive or confidential stories?

Yes, we’ve worked with safeguarding-sensitive stories, personal journeys, healthcare projects, and pre-embargo launches for big brands. We understand confidentiality, consent, and GDPR compliance (especially in charity video content).

Do you do animation as well as live-action?

Yes - our in-house creative team and animation partners handle explainer animations, motion graphics, infographic videos, and mixed-media projects. If you’re unsure whether your idea is best told with live-action, animation, or both, we’ll advise what works for your goals and budget.

Do you offer video strategy or distribution?

We’re not a media buying agency, but we regularly advise on campaign strategy, platform best practice, and cutdowns for social video. We can connect you with trusted digital partners for paid amplification and campaign reporting, or work alongside your in-house or agency teams.

How do I start a project with Nowadays?

Easy - get in touch with your brief, project outline, or even just an inkling of an idea. We’ll set up a call, talk you through what’s possible, and get you a clear proposal within days. The earlier we start talking, the better (especially for larger charity sector campaigns or multi-phase digital projects).